Brief: 

Xerox advocates sustainability by developing innovative technology that enables responsible printing.

Solution:

Xerox ColorQube consumes less energy and utilizes cartridge-free solid-ink that generates 90% less waste compared to colour-laser devices. To effectively deliver the idea of printer waste reduction, we grabbed people’s attention when and where they would least expect it. Alongside a product banner, we installed humongous, coloured padlocks, chains and clips to seal neighbourhood garbage bins strategically located in Dubai’s commercial business areas: Sheikh Zayed Road, Garhoud, Deira and Bur Dubai, last February 2010.