What’s your name?
Joseph Francis Bihag.

So, Francis, where are you from originally?
The Planet Kamino, of course.

C’mon, really.
Cebu in the Philippines.

You do know that you look stupid with that thing on?
If by stupid, you mean awesome, then yeah!

How long have you been at Y&R Dubai?
Eleven years, ten months, three days, 22 hours, twelve minutes and five seconds. But who’s counting?

Is this the longest stint you’ve ever done?
No, I’ve been married for slightly longer.

What do you do here? Besides the helmet thing.
I’m Creative Director. I also head Design and the Integrated department.

Do you like it here in the agency?
Yeah, I just started getting used to it last week. But now I hear that we’re moving.

What’s the best part of your job?
The getting paid part.

What do you hate most about your job?
Eating at McDonald’s every day.

How do you please your boss?
I never go home.

How do you please your wife?
I’ve convinced her that my boss is a wanker.

What’s your philosophy?
There’s no extra charge for awesomeness.